WhatsApp is an instant messaging service that allows users to send messages to each other, send pictures, videos, and other media. It also allows users to post a ‘story’ that stays up for 24 hours, an undeniable Snapchat clone. WhatsApp was acquired by Faceboook in 2014, and since then it has seen staggering growth. At the time Facebook acquired WhatsApp, it only had 315 million daily users.
WhatsApp as of 2017’s second quarter’s earnings has reported 1 billion active daily users.
WhatsApp has also reported that users send over 55 billion messages to each other daily, and 4.5 billion pictures and 1 billion videos.
WhatsApp is not as popular in the US as a messaging service but despite that one out of every seven people on the planet use the instant messaging app. The app is available in 60 different languages. The free to download app has taken over traditional SMS messaging because of its user friendly user interface and its multiple features, not found in traditional texting.
WhatsApp Status, the latest feature in WhatsApp that was an undeniable move to capture the Snapchat market by cloning it’s most recognized feature, has already gained WhatsApp 175 by May and 75 million users in only 2 months. Instagram (also owned by Facebook) with its stories feature had 200 million daily users and Snapchat, who made the stories feature, lags far behind with 166 million daily users.
Facebook Is Capitalizing on This Growth by Increasing Ads
Facebook knows the reach all of its platforms possess. Facebook, Instagram, Messenger and WhatsApp all have extensive potential for ad revenue. Instagram has increased ads and Facebook already is an ad hub, but now the ads are being extended to Messenger. The ads in Messenger is still in testing phase, as ads will be soon displayed between individual conversation threads.
This move seems seem like a smart one from a business point of view, but Facebook has a system called “ad-load” where a platform can display a number of ads before it starts getting intrusive of annoying. Last year, Facebook had warned it’s investors that it has maxed out its ad load.
To increase its ad load, Facebook has now started showing ads in the Messenger app. WhatsApp might not see the same fate as WhatsApp CEO, Jan Koum, promised that the app would have “absolutely no ads interrupting your communication” when Facebook bought it in 2014.
SPY24 and 1 Billion WhatsApp Users
With 1 billion daily users, the need for WhatsApp Spy has increased tenfold. With so many people using WhatsApp now, users, parents and anyone who is weary of the app needs to take advantage of WhatsApp Spy now more than ever. With WhatsApp Spy, users can track incoming and outgoing messages, user are able to track any pictures that are transferred and any media that is exchanged. Videos are also easily traceable. With WhatsApp enormous growth, it’s wise to have a sort of back to have when something bad happens.
Last February, Facebook-owned messaging service WhatsApp announced that it had reached a billion monthly active users, beating Messenger to the same milestone by five months. Now, WhatsApp has underlined its continued growth, announcing that it’s reached a billion daily actives, the second Facebook app to hit that mark.
To put that in perspective, Facebook itself has 1.33b DAU, leading the pack by a significant margin – while in contrast, a popular app like Snapchat has only 166m DAU, underlining the significance of WhatsApp’s presence.
And the comparison to Snapchat is also relevant from another perspective – in addition to their overall usage numbers, WhatsApp has also reported that 250 million people now use WhatsApp Status every day. WhatsApp Status was re-vamped in February to look and function exactly like Snapchat Stories, following Instagram’s lead.
And while WhatsApp is not as dominant in North America, the app’s growth is especially significant to Facebook’s broader plans. You see, WhatsApp is dominant in virtually every other region outside the US and Asia – this chart is from 2015, but it provides some idea of WhatsApp’s market hold.
That makes the growth of WhatsApp Status even more significant, because Snapchat has thus far focused most of their effort on North America. As per Snap’s Q1 numbers, 43% of their active users are based In North America, with 33% in Europe and 24% everywhere else. That means Snapchat has just 95 million daily active users in WhatsApp’s core regions
Snapchat’s audience outside North America (in millions)
Of WhatsApp’s billion users, only some 20 million of them are in the US. That’s approximately 980 million people in other regions being exposed to WhatsApp Status, versus 95 million on Snapchat. You can see how this can only make Snap Inc.’s eventual expansion into broader markets even tougher as time goes on.
In terms of marketing potential, Facebook CEO Mark Zuckerberg has said that WhatsApp monetization plans are going slower than expected, but that they are on track. WhatsApp started sharing user data with Facebook last year, a first step towards wider monetization, while they recently posted job ads for new roles relating to “product development on our monetization efforts.”
While there are no ads on WhatsApp yet, that looks set to change soon, and given the platform’s size, it’s likely to be a relevant consideration for many marketers.